After 60 years in the fashion business MaxMara knows what its core clients want. Each winter collection, the brand comes into its own — somehow figuring out a way to once again convince women that, yes, they really do need to add a new coat to their already bursting wardrobe.
With the actress Katie Holmes sitting front row in one of the brand’s classic camel coats, the house tempted its clientele this season with the kilt, taking the staple Scottish garment and breaking it down to the essentials.
A panel of box pleats grew from the hip down one side of a simple black coat; the iconic tab closure became an accent at the waist of a camel blazer; and tartan-print pieces were transformed with sequins.
The Highlander heritage was smartly updated with urban touches like neoprene-coated leather inserts on a white cable-knit sweater while bold-checked blankets were turned into textural evening gowns and floor lapping skirts that finished in a flurry of fringe.
The ladylike collection was also full of straightforward pieces, worked in fur, mohair or cashmere, that had no link to a particular place or time but hit on the classic urban attitude of a modern working woman — though the return of the stirrup pants might be a hard look to sell.