In this France 24 fashion segment I talk about how companies harness their heritage to build desire for their luxury products. The Saut Heremes horse jumping event, Cartier and its new Odyessy film and the transformation of secondary lines into major fashion players illustrate how tapping into the DNA of a brand is key to [...]






Jessica Michault -- luxury style expert -- goes behind the scenes at runways of Paris, New York, London and Milan to bring you the best that the fashion world has to offer.