In just under three years, Gherardo Felloni, the creative director of Roger Vivier, has put a new spring in the step of one of the world’s most famous souliers. Since his arrival at the French house, Felloni has given Vivier a fresh joie de vivre with his introduction of the first-ever Vivier sneaker, his unforgettable fashion week collection presentations, and his cinematic style of brand storytelling. Felloni’s infectious positive attitude and his light-hearted approach to shoemaking are however grounded in over 20 years of designing footwear for some of the biggest luxury brands, including Prada and Dior. Not to mention his father and uncle are also shoemakers. For Felloni fashionable footwear is a way of life.