I wanted to interview Alisa Volskaya, the founder of the public relations firm AVEC, for a few reasons. First of all, every time I would bump into her at a fashion show or event, our conversations about the state of the industry, future trends, and fashion in general always went well past surface chit-chat. Secondly, I was impressed by her drive and third, it just takes a lot of guts to launch a PR company during a moment when that field is in the middle of such a paradigm shift. Not to mention doing it in 2020, the year the world stood still.