Saif Mahdhi is the fashion industry’s equivalent of the Wizard of Oz. He is the President Europe of Next Management and if you like a fresh face on the cover of a magazine, then you probably have this “man behind the curtain” to thank for it. Mahdhi, who has helped nurture the careers of Kate Moss, Carla Bruni, Anna Cleveland, Caroline de Maigret, Anja Rubik, Grace Hartzel, Lana Del Rey, Caroline Issa and Alexa Chung (just to name a few), is a someone who not only can spot talent in others, he knows how to cultivate it. But more than that, in an industry with a reputation for being fake and two faced he is renowned for his loyalty and commitment to his every growing band of beautiful and talented friends. And just like the Wizard of Oz, he is able to instill in each of them the ability to discover their full potential.