🎙️ Alison Lowe
Now more than ever start-up fashion labels are in need of a guiding hand when it comes to best practices for the new normal corona economy the world is entering. That is why it made perfect sense to speak with one of the industry’s leading experts in the field, Alison Lowe.
Alison Lowe
For close to two decades Alison has travelled the world consulting emerging fashion labels about how to make it in an industry saturated with competition. Most of it with bigger budgets, wider reach, and international awareness. Her calm, plan talking guidance and overall positive attitude has helped countless labels carve-out practical and sensible approaches to running a business. One that is able to find that sweet spot balance between creativity and commerce.
Alison isn’t afraid to roll up her sleeves and do the heavy lifting if it means helping someone fulfil their life long goal of becoming a designer and running their own business. It's something she can relate to on a personal level as well, seeing as she currently owns and runs not one, but two fashion support agencies she started from scratch.
Her commitment to lifting up budding fashion labels earned Alison a meeting with HRH Queen Elizabeth, who awarded her an MBE for Service to the Fashion Industry in 2017.
After years of public speaking, lecturing at fashion universities, and consulting clients Alison finally decided to publish a book last year that pulls together all of her institutional knowledge in one handy tome. Aptly titled “How to Start Your Own Fashion Label”, the book is a step by step guide for those wanting to follow their fashion dreams. Already a best-seller, the book has quickly become a bible for designers wanting to wade into the volatile world of fashion while holding onto a level headed lifeline.
Just on a technical side note, I did want to let all you listeners know that Alison and I did our interview over Zoom Video. So don’t be surprised by a couple of very minor audio issues. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.
Now let’s listen to Alison’s advice for young brands trying to break into the business in 2020. I think you will be encouraged by her vision.
