🎙️ Mary Katrantzou
I’ll never forget the first time I discovered the work of Mary Katrantzou. It was in London in 2008 I believe, and I just happened to wander into a room where a rack of her now-famous perfume bottle printed dresses was on display. On hand was her mother who was proudly showing off the stunning creations her daughter had dreamt up.
I’ll never forget the first time I discovered the work of Mary Katrantzou. It was in London in 2008 I believe, and I just happened to wander into a room where a rack of her now-famous perfume bottle printed dresses was on display. On hand was her mother who was proudly showing off the stunning creations her daughter had dreamt up.
Mary Katrantzou
And Mary’s mom had every right to be proud. Her work was unlike anything else going on in fashion at that time. Advancements in printing and computer technology had made it possible for this young woman to create architectural designs on fluid fabrics. Blending beautifully her passion for interior designs and her studies in the field of architecture at Rhode Island School of Design with her Bachelor of Arts in Textile Design and her Master’s in Fashion from Central Saint Martins. But it wasn’t just the print work that set Mary apart from the pack,it was that combined with her choice of vibrant rainbow colorways. The result was a collection that was the harbinger of the 2010s colorful print fashion revolution.
Since she started her signature brand in 2008 Mary, who was born in Athens, Greece, has found a way to modernize trompe l’oeil, help women fall in love with print and color again, and showed the world that clashing aesthetics can be boldly feminine and empowering. This is why powerful women like Michelle Obama, Cate Blanchett, Beyoncé, Lizzo, Jane Fonda, and Zendaya have all flocked to her creations.
But Mary’s success goes beyond her ability to reinvent her core design principles every season. She is a very savvy businesswoman who saw early on in her career the power that collaborating with other creatives and brands could have in expanding her reach and name recognition. Her recent partnership with the high jewelry company Bulgari on a line of limited edition bags is a perfect example of this. But so is her work with Victoria’s Secret, Longchamp, Topshop, and Adidas Original. And her recent decision to create the size-inclusive year-round holiday capsule collection called Mary-Mare also is indicative of how Mary is able to deftly read the fashion tea leaves as the industry shifts away from seasonal shows and moves into a space where smaller drops throughout a year feels more in keeping with the times we live in.
With over a decade in fashion, Mary Katrantzou is still innovating and challenging herself as a creative, and her devoted clients couldn’t be happier.
Photo from Athens Insider.
🎙️ Romeo Hunte
Romeo Hunte first registered on my radar in a way that I have never connected with a young designer before. He sent me a DM on Instagram during the global lockdown last year and suggested that the two of us jump on an Instagram Live to talk about the state of fashion in the throws of a global pandemic. And that is exactly what we ended up doing.
Romeo Hunte first registered on my radar in a way that I have never connected with a young designer before. He sent me a DM on Instagram during the global lockdown last year and suggested that the two of us jump on an Instagram Live to talk about the state of fashion in the throws of a global pandemic. And that is exactly what we ended up doing.
Romeo Hunte
I am telling you this story because I think it perfectly illustrates who Romeo is. He always takes the initiative, he has a clear vision of where he wants his brand and his career to go. And he is open to experimenting, trying new things, meeting new people, and just seeing how the creativity all comes together to build something new and engaging.
Now just a bit of background about Romeo before we jump into our podcast interview. He grew up in Brooklyn, New York, and turned down a full athletic ride for his skills in track and field to instead attend the Fashion Institute of Technology to pursue his dream of becoming a fashion designer. He launched his brand in 2014 and then he hustled. Using his contacts via his freelance styling gigs and his full-time job as a personal shopper at a luxury retail store he was able to build both momentum and a buzz for his signature label.
And then it wasn’t long before Romeo found his statement-making outerwear on the likes of Beyonce, Dwayne Wade, or Tobias Harris. Zendaya was a very early adopter of his colorful ensembles, and Michelle Obama has been spotted wearing his tailored blazers and denim hybrid jackets.
Step by step, Romeo has been building a reputation for making cool, reconstructed pieces that take the best elements of different items of clothing and creating CRISPR-like hybrid pieces designed to get noticed. One person that early on took a shine to Romeo’s designs was Tommy Hilfiger.
The two designers have built a strong relationship over the years, and Tommy recently gave Romeo free reign to forage through his archives. Romeo took it upon himself to revisit and reinvent some of Tommy’s iconic designs and give them a new lease on life. This clever collaboration is just the beginning of the long road ahead for Romeo in fashion.
Photos by from USA Watchpro website.
🎙️ Louise Trotter
Sometimes it just feels like destiny when a designer lands at a fashion house. This is the case for British designer Louise Trotter, who took up the mantle of creative director at Lacoste at the tail end of 2018. Growing up she played a considerable amount of tennis and Lacoste was always her go-to label. Her husband is also a bit of a tennis nut and over the years has built up his own collection of Lacoste pieces that take up considerable room in his closet. But perhaps the most profound connection comes from the one that Louise feels with the founder of the company, René Lacoste.
Sometimes it just feels like destiny when a designer lands at a fashion house. This is the case for British designer Louise Trotter, who took up the mantle of creative director at Lacoste at the tail end of 2018. Growing up she played a considerable amount of tennis and Lacoste was always her go-to label. Her husband is also a bit of a tennis nut and over the years has built up his own collection of Lacoste pieces that take up considerable room in his closet. But perhaps the most profound connection comes from the one that Louise feels with the founder of the company, René Lacoste. His rebellious decision to become a tennis player on his own terms resonated with Louise, who from a very early age knew she wanted to be a fashion designer, a career path that really wasn’t a consideration for most kids growing up in the north England town of Sunderland.
Louise Trotter
It was René’s moral code and approach to life on and off the courts that Louise connected with. His strategic yet stylish way of playing the game, his sense of fair play, tenacity, and bringing joy into whatever he did, are all values that are close to Louise’s own heart. And it's the reason why, while still riding high after a successful 10-year stint at the label Joseph, she decided to make the leap to Lacoste and become the brand’s first female creative director in the house’s almost 90-year history.
Since her arrival at the house, Louise had been quick to put her own stamp on the label. Her signature aesthetic slants to the oversized; be that silhouettes, patterns and prints, or even the iconic Lacoste crocodile. And her approach to the performance wear heritage of the house has been to look at it as creating clothing that “performs” daily. Day in and day out, week after week. Garments that are so well made, flattering, and still maintain a fashion-forward viewpoint that they are the ones that men and women continually turn to.
But what I found perhaps most appealing about Louise during our interview was that she is all about the work. She is not a diva designer with an ego that could fill a room. If she doesn’t know about something, say having an encyclopedic knowledge about high tech performance fabrics, she says so, takes steps to educate herself, and is always looking to learn new things. She is one of those “best idea wins” designers. Encouraging her staff to speak up and she has created a workplace that promotes teamwork. For Louise, each collection is a new chapter in a continuous journey of sartorial discovery.
After listening to this podcast, and learning about how Louise likes to work, Lacoste is probably going to find itself inundated with resumes from people wanting to learn from a leader who is as open, inclusive, and creative as Louise.
Image from Vogue.
🎙️ Christian Lacroix
I’ll never forget my first Christian Lacroix fashion show. Watching all of the supermodels walk his catwalk in outfits that mixed colors, patterns, and prints in combinations my mind could never have conceived would ever work together, let alone look as fabulously as they did on the Lacroix catwalk.
I’ll never forget my first Christian Lacroix fashion show. Watching all of the supermodels walk his catwalk in outfits that mixed colors, patterns, and prints in combinations my mind could never have conceived would ever work together, let alone look as fabulously as they did on the Lacroix catwalk.
Christian Lacroix
Lacroix’s shows were always full of energy, passion, and precision but above all love...with just the perfect dash of joie de vivre added in for good measure. By the end of every show, the audience was always revved up to throw out onto the catwalk, during the grand finale, the single carnation that was systematically placed on each seat at each show throughout the designer’s prodigious career.
That was why, when I showed up at the Dries Van Noten Spring/Summer 2020 fashion show and saw a single carnation sitting on my seat...well...I am going to be honest...my heart skipped a beat. Was this the return of Lacroix I asked myself? And to a certain extent, it was. The famed designer, who had walked away from the catwalk after his fall/winter 2009 haute couture show, was back. This time working in collaboration with Van Noten for one season only.
Let’s just say it was a fashion moment, and the show was certainly a highlight in my career.
But Lacroix hasn’t been in hiding since he stopped doing fashion shows. He turned to theater and Opera houses, creating dreamlike confections for the stage. A place where his theatrical sartorial inclinations were right at home. And also he consulted for big name brands in need of a designer who is a master of the color wheel and has never met a print he doesn’t like.
I spoke with Christian in the wake of his triumphant return to the catwalk. To take a joyful stroll down memory lane together. For me, it was a pure moment of bliss. I know, when you listen to our conversation, it will be one for you as well.
Image from DesignInsiderLive.
🎙️ Edouard Vermeulen FW20 Digital Haute Couture
In this Instagram Live I speak with Edouard Vermeulen, the designer behind Natan Couture about the future of couture, how to make evergreen clothing, what it’s like to dress queens and princesses and how nature plays a big role in his creative process.
Designer Edouard Vermeulen of Natan Couture Talks About Timeless Fashion
In this Instagram Live I speak with Edouard Vermeulen, the designer behind Natan Couture about the future of couture, how to make evergreen clothing, what it’s like to dress queens and princesses and how nature plays a big role in his creative process.
Image from Paris Match Belgique.
🎙️ Stephane Rolland FW20 Digital Haute Couture
Famed haute couture designer @stephanerolland_paris discussed haute couture in the digital age, how he is adapting to the new normal while still maintaining the best aspects of couture’s heritage in his oeuvre.
Couture Conversation with Stephane Rolland
Famed haute couture designer @stephanerolland_paris discussed haute couture in the digital age, how he is adapting to the new normal while still maintaining the best aspects of couture’s heritage in his oeuvre.
Image from Official Bespoke.
🎙️ Rabih Kayrouz FW20 Digital Haute Couture
For the digital haute couture @parisfashionweek put on by the @fhcm designer @rabih_kayrouz dives deep into the meaning behind the fashion film he created instead of a runway show to express the essence of his house.
Working from Beirut, Lebanon Rabih used video conferencing, creative thinking and a dedicated team in both Lebanon and Paris to bring to life a @maisonrabihkayrouz dress born out of ingenuity and heart. ❤️
Rabih Kayrouz Explains his FW20 Digital Haute Couture Film
For the digital haute couture @parisfashionweek put on by the @fhcm designer @rabih_kayrouz dives deep into the meaning behind the fashion film he created instead of a runway show to express the essence of his house.
Working from Beirut, Lebanon Rabih used video conferencing, creative thinking and a dedicated team in both Lebanon and Paris to bring to life a @maisonrabihkayrouz dress born out of ingenuity and heart. ❤️
Image from Official Bespoke.
🎙️ Alexis Mabille FW20 Digital Haute Couture
For the digital haute couture @parisfashionweek put on by the @fhcm designer @alexismabille got creative. He used fabrics that he had in his couture atelier to construct a collection that beautifully underlined the feminine yet empowered codes of the house. In the 6 minute video Alexis took the time to show the details of each look so that the audience watching his film, titled Attitude, would better understand the incredible craftsmanship that went into each and every look.
Alexis Mabille Explains his FW20 Digital Haute Couture Film
For the digital haute couture @parisfashionweek put on by the @fhcm designer @alexismabille got creative. He used fabrics that he had in his couture atelier to construct a collection that beautifully underlined the feminine yet empowered codes of the house. In the 6 minute video Alexis took the time to show the details of each look so that the audience watching his film, titled Attitude, would better understand the incredible craftsmanship that went into each and every look.
Image from GettyImages.
🎙️ Yuima Nakazato FW20 Digital Haute Couture
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer @yuimanakazato came up with a unique and modern take on the idea of couture.
Here he reflects on what it was like to work hand in hand - or “Face to Face”, which is the title of his couture film, with 25 clients from around the world who got to have a one of a kind couture piece designed by Yuima. Each one of them crafted out of a classic white t-shirt that the clients had sent him in the mail.
The results are all unique sartorial interpretations that blend the stories of the clients with the vision of designer.
Yuima Nakazato Explains his Interactive FW20 Digital Haute Couture Project
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer @yuimanakazato came up with a unique and modern take on the idea of couture.
Here he reflects on what it was like to work hand in hand - or “Face to Face”, which is the title of his couture film, with 25 clients from around the world who got to have a one of a kind couture piece designed by Yuima. Each one of them crafted out of a classic white t-shirt that the clients had sent him in the mail.
The results are all unique sartorial interpretations that blend the stories of the clients with the vision of designer.
Image from ModelLabFr.
🎙️ Rahul Mishra FW20 Digital Haute Couture
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer @rahulmishra_7 used the reaction of his artisans to his sketches to guide which direction his collection would go. Also they way in which nature bounced back and flourished, while the world was indoors during the confinement, gave Rahul hope and sparked his creative spirit.
Rahul Mishra Talks About his Butterfly People FW20 Digital Haute Couture Paris
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer @rahulmishra_7 used the reaction of his artisans to his sketches to guide which direction his collection would go. Also they way in which nature bounced back and flourished, while the world was indoors during the confinement, gave Rahul hope and sparked his creative spirit.
NB: Rahul just launched his own e-commerce website. And after you listen to this interview I would be surprised if you don’t feel moved to go check it out and make a purchase to support the work of this talented designer with a very big heart.
Image from The Fashion Network.
🎙️ Ronald Van Der Kemp FW20 Digital Haute Couture
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer Ronald van der Kemp showed a tour de force presentation of 8 back to back mini films that represent what haute couture means to him.
A sustainable couture designer, Ronald’s 28 look collection was filled with only upcycled creations that were as eccentrically individualistic as they were captivating.
Ronald van der Kemp talks about his Digital Haute Couture films
For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer Ronald van der Kemp showed a tour de force presentation of 8 back to back mini films that represent what haute couture means to him.
A sustainable couture designer, Ronald’s 28 look collection was filled with only upcycled creations that were as eccentrically individualistic as they were captivating.
Image from The Business of Fashion.
🎙️ Imane Ayissi FW20 Digital Haute Couture
For this week’s digital haute couture @parisfashionweek put on by the @fhcm the designer @imane_ayissi presented a collection called AMAL -Si, which means “the great misfortune that befalls the earth”. He focused his presentation on pieces he could craft from fabric offshoots he had from previous collections. The result is clothes - often constructed in a patchwork effect - that hint at a world parched from lack or water, the last falling petals of a fading flower or a gorgeous body concealing dress that moves like a endangered sea creature hunted for its beauty. The collection was poignant and transmitted its message in a meaningful manner.
Imane Ayissi talks about creating his Haute Couture while in confinement
For this week’s digital haute couture @parisfashionweek put on by the @fhcm the designer @imane_ayissi presented a collection called AMAL -Si, which means “the great misfortune that befalls the earth”.
He focused his presentation on pieces he could craft from fabric offshoots he had from previous collections. The result is clothes - often constructed in a patchwork effect - that hint at a world parched from lack or water, the last falling petals of a fading flower or a gorgeous body concealing dress that moves like a endangered sea creature hunted for its beauty.
The collection was poignant and transmitted its message in a meaningful manner.
🎙️ Julie De Libran FW20 Digital Haute Couture
For the digital haute couture @parisfashionweek put on by the @fhcm designer @juliedelibran presented a film that was a visual layering of all the many steps and all the creative people it takes to bring a couture collection to life. As Julie’s voice rings out the overlapping images cascade over each other to create a rich tapestry of moving images, still life photos and evocative music. The result is a mesmerizing kaleidoscope of couture.
Julie De Libran explains her FW20 Digital Haute Couture Film
For the digital haute couture @parisfashionweek put on by the @fhcm designer @juliedelibran presented a film that was a visual layering of all the many steps and all the creative people it takes to bring a couture collection to life. As Julie’s voice rings out the overlapping images cascade over each other to create a rich tapestry of moving images, still life photos and evocative music. The result is a mesmerizing kaleidoscope of couture.
💭 Iris Van Herpen for FHCM
Famous fashion journalist and critic Jessica Michault interviews Iris Van Herpen on her FW21 Haute Couture presentation and the challenges she had to face to develop it in pandemic times. Jessica and Iris have a fascinating exchange over Iris’s conceptual and experimental take on Couture, and her incorporation of cutting-edge technology to traditional craftsmanship.
This article first appeared in the Federation de la Haute Couture et de la Mode website.
IRIS VAN HERPEN
Famous fashion journalist and critic Jessica Michault interviews Iris Van Herpen on her FW21 Haute Couture presentation and the challenges she had to face to develop it in pandemic times. Jessica and Iris have a fascinating exchange over Iris’s conceptual and experimental take on Couture, and her incorporation of cutting-edge technology to traditional craftsmanship.
To watch the full video, head over to the FHCM article here.
Image from TheWashington Post.
🎙️ Marine Serre
When you meet Marine Serre for the first time, it is hard not to notice; or maybe a better word would be feel, the pent up energy in her diminutive frame. It is easy to understand why she spent years as a child playing tennis at almost a professional level before turning her drive towards design. You can practically see the wheels turning in her head as if she is doing a million things at once. And yet...and I don’t know exactly how... Marine also has a reserved shyness about her. It is a potent and powerful combination that honestly just makes you want to get to know her better.
When you meet Marine Serre for the first time, it is hard not to notice; or maybe a better word would be feel, the pent up energy in her diminutive frame. It is easy to understand why she spent years as a child playing tennis at almost a professional level before turning her drive towards design. You can practically see the wheels turning in her head as if she is doing a million things at once. And yet...and I don’t know exactly how... Marine also has a reserved shyness about her. It is a potent and powerful combination that honestly just makes you want to get to know her better.
Marine Serre
With all that has happened in the world in the past six months, Marine’s fashion seems almost Cassandra-like. Her signature house is built on the concept of using up-cycled materials to make her garments - and then she presents them in post-apocalyptic themed runway shows., often with her models wearing face masks and gloves, carrying reusable water bottles and armbands made into mini backpacks. Fashion, including her now iconic demi-lune motif full bodysuits, that seem purposely designed with protection from the elements in mind.
The 27-year-old designer was born in the little village of Corrèze in France but by the age of 14 she had left home to pursue her love of art and fashion. She went on to attend the famed La Cambre fashion and design academy in Belgium, graduating with honors in 2016. Then came a string of internships at top houses like Alexander McQueen, Maison Margiela, and Dior before Marine landed a junior designer job at Balenciaga. And it was while she was still working at Balenciaga that, to her surprise and no one else’s, she won the top LVMH Prize in 2017. The youngest designer ever to hold that honor.
Since then, Marine has been on fire. Using all of that crackling energy of hers to expand the number of lines she produces each season to celebrate different aspects of her up-cycling creative esthetic. She also has added into the mix a menswear line, has done collaborations with the likes of Nike and has seen her work worn by global powerhouse females like Beyonce, the group Black Pink and Dua Lipa.
Just on a technical side note, I did want to let all you listeners know that Marine and I did our interview before the global pandemic put the world into confinement, and kept me from accessing this audio recording. So I hope you enjoy taking an auditory trip back in time. When the world was much more innocent and before Marine’s sartorial philosophy became the new normal.
💭 Olivier Theyskens for FHCM
Famous fashion journalist and critic Jessica Michault interviews Olivier Theyskens on his FW21 Haute Couture presentation and the challenges he had to face to develop it in pandemic times.
This article first appeared in the Federation de la Haute Couture et de la Mode website.
OLIVIER THEYSKENS
🎙️ Kevin Germanier
In the fashion world, there are a handful of times that you run across an up and coming designer that is so earnest, articulate, and talented that you make a secret wish in your heart that you hope they’ll make it big. That is exactly how I felt after talking with the 28-year-old designer Kevin Germanier for this podcast.
In the fashion world, there are a handful of times that you run across an up and coming designer that is so earnest, articulate, and talented that you make a secret wish in your heart that you hope they’ll make it big. That is exactly how I felt after talking with the 28-year-old designer Kevin Germanier for this podcast.
Kevin Germanier
I had seen his work before first hand at press day presentations in Paris. And Kevin’s vibrant, beaded, and bold designs always stood out. But what also made them stand out in my mind was when I discovered that his garments were of the luxury upcycled variety. Kevin’s made to measure and limited edition collections are as far away from the hippy hemp and organic cotton, Birkenstock wearing image - that sustainable fashion is still strongly associated with- as you could get.
This Swiss-born designer, who graduated from Central Saint Martins and launched his signature line in 2018 while still a junior designer at Louis Vuitton, found a way to make sustainable fashion look sexy. Look feminine. And look fun. His sculptural silhouettes and love of embellishments firmly place his work in the “statement dressing” category. But isn’t it nice to know that his commitment to conscious design sees his garments covered in shimmering upcycled crystals from Swarovski and the fabric comes from offshoots that are getting a second lease on life.
Not surprisingly Kevin’s vivid designs have already been worn by the likes of Lady Gaga, Björk, and K-pop star Sunmi. He was also shortlisted for the 2019 LVMH Prize for young designers. And the leading fashion e-commerce platform MatchesFashion picked up his debut collection for its site, which it has been carrying ever since. So it looks like he is off to a very strong start. And maybe that secret wish of mine might actually come true.
Just on a technical side note, I did want to let all you listeners know that Kevin and I did our interview over Zoom video. So don’t be surprised by a couple of very minor audio issues. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.
Now come with me to discover the glamorous, colorful, and eco-friendly world of Kevin Germanier.
💭 JordanLuca for ODDA Magazine
London Fashion Week and The British Fashion Council is embarking on its first-ever gender neutral fashion week that, starting June 12th, will merge womenswear and menswear into one venue and timeframe. That venue is a digital-only platform that was created to keep the country’s fashion week alive while still protecting the fashion loving community as it continues to deal with the social distancing directives designed to keep everyone safe during the current environment.
This article first appeared in the ODDA Magazine website.
JORDANLUCA
London Fashion Week and The British Fashion Council is embarking on its first-ever gender neutral fashion week that, starting June 12th, will merge womenswear and menswear into one venue and timeframe. That venue is a digital-only platform that was created to keep the country’s fashion week alive while still protecting the fashion loving community as it continues to deal with the social distancing directives designed to keep everyone safe during the current environment.
ODDA reached out to Jordan Bowen and Luca Marchetto, the designers behind JordanLuca, an up and coming menswear brand that will be showing during this event to learn more about their plans to connect virtually with their ever-growing fan base. But also to dive more deeply into the slow burn origins story of both the label and the duo, who first met 10 years ago in a club in East London but only launched their brand in 2017.
“JordanLuca is irreverent. We are quite irreverent in what we do, and how we work together, and how we treat design and how we treat garments and ideas,” explained Bowen about the label’s aesthetic.
“I think fashion is not only going gender-neutral, which is fundamental, and digital. But as well, sustainable. And sustainability should be another keyword that has to be taken into consideration moving forward. We can’t go back to the way before,” pronounced Marchetto about the brand’s intentional stance to make sustainable sartorial choices such as incorporated upcycled and recycled fabrics and yarns into their designs.
The duo does have an interesting approach to menswear. One that mixes the hands-on more industrial and production sided skills of Marchetto, who worked alongside Vivienne Westwood for 7 years, with Bowen’s eye for detail that comes with his training as a milliner alongside another living legend, Stephen Jones. The result of their combined talents is an interesting subversive hybrid approach to fashion. One that blurs together Italian tailoring, sophisticated yet state of the art fabrics and a more rebellious determination to make high design concepts grounded in practicality. Clothing that both pushes the envelope and is unquestionably refined in its raw approach.
The recent global lockdown helped to sharpen the designer duo’s choices when it came to planning out the future of their company. It has them asking fundamental questions about wholesale and e-commerce. Not to mention the seasonality of their designs and how the fashion system is currently run. With clothing arriving in stores at times of the year that are out of sync with what their customers are needing. This is one reason why the label will be going with a see-now-buy-now capsule drop in September. One filled with pieces designed specifically for that season.
JordanLuca is a very intriguing fashion offering. It is modern and daring, and yet it has a solid creative foundation. The designers spent years getting to know each other before starting their label. It is hard to underestimate how important that “honeymoon” creative period will be for this brand as it continues to grow internationally. By testing the waters with bitesize creative collaborations before launching their line the duo now has a creative shorthand and ease of communication that any fashion start-up would be enviable of. And there is something to be said for having a partner to help carry the weight of a brand, to be one another’s support system when the fashion spotlight begins to burn like a thousand suns. Which is certainly a strong possibility for JordanLuca in the near future.
To see the latest JordanLuca collection go to http://www.londonfashionweek.co.uk
Photographer PAUL PERELKA
Fashion Editor ANNE LAURITZEN
Models AMADOU and SHADEN @Select
Make-up/Hair Artist MARTA WOZNIAK
Set Design MARCEL NIETO-GLOWACKI
Interviewed by ULYA ALIGULOVA
Words by JESSICA MICHAULT
Special thanks BRITISH FASHION COUNCIL & AGENCY ELEVEN
🎙️ Nellie Partow
It says something about a brand that when you click on the about page on its website to get the backstory on the designer, a YouTube video of her boxing in the center ring at Madison Square Garden pops up. Showing her winning her title fight in front of a sold-out crowd. If nothing else the footage clearly illustrates that designer Nellie Partow knows how to roll with the punches and has no intention of ever being down for the count.
It says something about a brand that when you click on the about page on its website to get the backstory on the designer, a YouTube video of her boxing in the center ring at Madison Square Garden pops up. Showing her winning her title fight in front of a sold-out crowd. If nothing else the footage clearly illustrates that designer Nellie Partow knows how to roll with the punches and has no intention of ever being down for the count.
Nellie Partow
Which is a good thing considering that her independent label finds itself in that ambiguous middle ground of no longer being a new brand on the rise nor one that has achieved world domination. Partow, which the designer launched in 2011, is one of those sleeper hit fashion houses. You know the ones I am talking about. The brands whose names you whisper in the ears of only your closest friends when they ask you where you got that amazing relaxed fit purple suit or the dress with architectural pleating on the bodice or strategically placed cut-outs. Partow’s aesthetic is one of modern minimalism. Where the use of color and structural detail work help to elevate the understated foundation to a more refined realm.
Nellie’s design approach is perfectly understandable considering that - after graduating from Parsons - and just like with her boxing training, she put in the hours, days, months, and years learning her craft. Working at Calvin Klein, Donna Karan, and John Varvatos for a cumulative 10-year stint before she hung up her own shingle.
Her slow but steady wins the race philosophy to fashion has worked well for Nellie. Only three years after launching her brand she found herself making a profit. Something that is almost unheard of in the industry. In 2015 she became a member of the Council of Fashion Designers of America, AKA the CFDA. And 2019, according to the designer, was her best year yet - as she started to scale up her label adding in new categories to her staple “work as hard as the woman wearing them” designs. Even the pandemic hasn’t stopped her from moving forward with the launch, this month, of an e-commerce component to her website.
Just on a technical side note, I did want to let all you listeners know that Nellie and I did our interview over Zoom video. So don’t be surprised by a couple of very minor audio issues and the sound of Nellie’s very friendly dog Mika barking with excitement while we chat. Also if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.
Now, for all you future fashion designers out there my advice would be to take a page out of Nellie’s playbook. She launched her brand in the wake of the 2008 recession but since then she has continually been punching above her weight to create a knockout brand that has the potential to go all the way.
Image by Alec Kugler.
🎙️ JJ Martin
I have known JJ Martin for my entire professional career. And yet, until this podcast interview, I hadn’t realized just how much our lives were parallel. We are both California girls, we both left the United States to follow our hearts to Europe, and we both became top fashion journalists in international fashion capitals.
I have known JJ Martin for my entire professional career. And yet, until this podcast interview, I hadn’t realized just how much our lives were parallel. We are both California girls, we both left the United States to follow our hearts to Europe, and we both became top fashion journalists in international fashion capitals.
JJ Martin
Now all of this is a fun side note to this interview. But the real reason I wanted to speak with JJ is to finally learn the how and why behind her choice to launch her company, La Double J, in 2015. If ever there was an inspirational story about how to be fearless when it comes to pivoting and creating a second act for your career, it’s JJ’s story.
But I am getting a bit ahead of myself. In this podcast, you will hear all about how JJ was able to start to follow her passion for fashion through the fields of advertising and marketing. How she ended up living in Milan, not speaking a word of Italian. And how a chance meeting with the renowned fashion journalist Godfrey Deeny put her on the path to becoming one of the top fashion writers in Milan, eventually spending 15 years on staff at publications like The Wall Street Journal, Harper’s Bazaar and *Wallpaper.
Today, however, JJ’s love of fashion, and more specifically bold prints and great Italian artisans, has manifested itself into one of the industry’s most beloved independent businesses. La Double J is an e-commerce website that extols all things vibrant and vivid. Her curated selection of vintage patterned prints on easy to wear dresses, pants, and tops have made her site the go-to place for anyone who loves to be the center of attention when they walk in a room.
Better yet, JJ has smartly evolved the company to become an avenue for her to highlight the work of Italian artists and brands that she feels need to be celebrated, such as the porcelain company Ancap, the Venetian glassmaker Salviati, the luxury handbag company Valextra and Acqua di Parma, by creating collaborations that blend their work with her own uniquely colorful universe.
More recently JJ has expanded La Double J even further into the lifestyle brand space with a new focus on the world of wellness and helping women around the planet find their inner goddess. In the section on her site dedicated to living like an Italian, JJ discusses topics like the power of color on the psyche, chakras, and the movement practice of Qi Gong.
Just on a technical side note, I did want to let all you listeners know that JJ and I did our interview over Zoom video. So don’t be surprised by a couple of very minor audio issues. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.
Now get ready to be inspired by JJ’s story. How she was able to manifest the career she wanted through passion, determination and hard work should motivate all of us. now more than ever, to start following our dreams.
Image by Alberto Zanetti.