🎙️ Mary Katrantzou
I’ll never forget the first time I discovered the work of Mary Katrantzou. It was in London in 2008 I believe, and I just happened to wander into a room where a rack of her now-famous perfume bottle printed dresses was on display. On hand was her mother who was proudly showing off the stunning creations her daughter had dreamt up.
Mary Katrantzou
And Mary’s mom had every right to be proud. Her work was unlike anything else going on in fashion at that time. Advancements in printing and computer technology had made it possible for this young woman to create architectural designs on fluid fabrics. Blending beautifully her passion for interior designs and her studies in the field of architecture at Rhode Island School of Design with her Bachelor of Arts in Textile Design and her Master’s in Fashion from Central Saint Martins. But it wasn’t just the print work that set Mary apart from the pack,it was that combined with her choice of vibrant rainbow colorways. The result was a collection that was the harbinger of the 2010s colorful print fashion revolution.
Since she started her signature brand in 2008 Mary, who was born in Athens, Greece, has found a way to modernize trompe l’oeil, help women fall in love with print and color again, and showed the world that clashing aesthetics can be boldly feminine and empowering. This is why powerful women like Michelle Obama, Cate Blanchett, Beyoncé, Lizzo, Jane Fonda, and Zendaya have all flocked to her creations.
But Mary’s success goes beyond her ability to reinvent her core design principles every season. She is a very savvy businesswoman who saw early on in her career the power that collaborating with other creatives and brands could have in expanding her reach and name recognition. Her recent partnership with the high jewelry company Bulgari on a line of limited edition bags is a perfect example of this. But so is her work with Victoria’s Secret, Longchamp, Topshop, and Adidas Original. And her recent decision to create the size-inclusive year-round holiday capsule collection called Mary-Mare also is indicative of how Mary is able to deftly read the fashion tea leaves as the industry shifts away from seasonal shows and moves into a space where smaller drops throughout a year feels more in keeping with the times we live in.
With over a decade in fashion, Mary Katrantzou is still innovating and challenging herself as a creative, and her devoted clients couldn’t be happier.
Photo from Athens Insider.
